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Madero
Located in the historic center of Mexico City, this three-story store is set within a protected 19th-century building. The project respects the original architecture by stripping away previous alterations and exposing the rich textures of stone, volcanic rock, and brick. A remarkable 500-year-old Mexican sculpture, uncovered during the restoration, has been seamlessly integrated into the store’s design.
Bershka Datum introduces a series of perimeter cabinets with stone, galvanized sheet metal, ceramic tiles, and OSB finishes, creating frames for displaying collections while blending modern elements with the building’s historic textures. The design focuses on a neutral, continuous space, with gray PVC flooring enhancing the floating effect of furniture and displays.
Color accents highlight key areas: light green krion for checkouts, red vinyl for stairs, and white ceramic tiles for fitting rooms. The fitting rooms, designed for comfort, feature three cylindrical booths with curtain closures, visible from the exterior, offering a distinctive visual experience.
A key feature of the project is the store’s vertical communication space, which connects the sections and serves as the focal point. A 14-meter-high wooden box, illuminated by a skylight and framed by two large oculi that reveal the wall textures and staircase, adds a majestic, elegant presence.
A circular light sculpture crowns the space, projecting images and messages to reinforce the brand's identity. On the façade, existing openings have been preserved to maximize natural light, with brand signage integrated into them to maintain harmony with the historic building.