Located in a 19th-century building on one of Paris’s busiest streets, this two-story store showcases Bershka's new concept. The glass façade, enhanced with circular blue vinyls, turns the interior into an exterior display. Inside, galvanized sheet metal cabinets frame the collections, creating a bold contrast with the historic stone and brick textures.

The design aims to create a neutral space where the clothing and its colors take center stage. The ground floor houses the Bershka and BSK girls' sections, with a striking bright blue centerpiece guiding the flow and drawing attention from the exterior. The store’s gray PVC flooring creates seamless visual continuity, enhancing the sense of furniture and displays floating within the space.

A wooden-clad escalator leads to the lower floor, housing the Man section, fitting rooms, and checkout area. The checkout counter, a standout feature, is a sculptural light green krion ingot that integrates personal service and self-checkout kiosks. LED screens throughout the store add a dynamic, tech-driven identity. The fitting rooms, designed with a cozy, domestic feel, feature three cylindrical booths with curtain closures, offering a unique and inviting customer experience.