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Stratford
Located in one of the city’s key shopping centers, the store showcases the brand’s new concept, Bershka Origin. Spanning two floors, it divides the guys' and girls' sections. The design creates a neutral backdrop, allowing the products and their colors to take center stage.
The store features transparent, lightweight furniture with satin-finished steel structures for enhanced product visibility. Industrial concrete beam tables add a brutalist touch. A recycled rubber ingot-shaped checkout counter faces organic, helical fitting rooms. The striking glass façade and large concrete beam define the brand's identity, creating a dynamic space where customers are the focal point, merging nature and technology.
The new brand concept is inspired by nature, with ecology and sustainability at its core. Adobe, a natural material previously unused in commercial spaces, is applied throughout the store’s envelope, floor, ceiling, and walls, creating a warm and impactful backdrop for the clothing collections. In contrast, industrial materials such as galvanized sheets, laminated wood, recycled cork, and concrete are used for the perimeter walls and central displays, adding a sustainability element to the design.