Located in the bustling commercial heart of Madrid on Calle Preciados, this store is situated in a prime location, attracting thousands of passersby. The project brings together the historic building at Calle Preciados nº13 with a section of a hotel building at Calle Maestro Vitoria nº 5. The original late 19th-century structure of Calle Preciados has been meticulously restored, preserving its architectural heritage. An intriguing feature of the store design is the vertical glass communication space that connects the two buildings, housing a light staircase supported by vertical glass walls and two fully glass panoramic elevators. The incorporation of verticality is further emphasized by an art installation within the Preciados building's courtyard, enhancing the sense of height and grandeur.

The goal of the project was to create a visually impactful design, going beyond the ordinary store concept. With a minimal yet visually striking approach, the focus was on utilizing a single natural material for the floors, walls, and ceiling to highlight the store's architecture. This new texture creates a sense of warmth, uniformity, and novelty throughout the space. In contrast, an industrial material, steel, was chosen to display the clothing, forming a neutral and uniform perimeter that emphasizes the products. The intention was to create a neutral space design, ensuring that the clothing and their colors take center stage.
 

The store design emphasizes two key areas: the checkout and fitting rooms. The checkout is located in a metallic corner at the end of parallel sections, with mirrored ends to create an infinity effect. Its steel floor and backdrop highlight the counter volume. The fitting rooms, designed as an organic helicoidal shape, protrude from the walls, offering a unique customer experience. The Click & Collect area showcases its functionality with sophisticated lighting and galvanized steel. Furniture combines warm and cold materials, with lacquered iron tubes for hanging clothes and stone-like bases providing neutrality. LED screen installations enhance the shopping experience.