Located on one of the busiest streets in the city, the store reflects the new concept developed by the brand. Situated in a historic building from the early 19th century, it has influenced the type of intervention carried out.

The store features an experimental space, Custom Lab, with unique lighting and materials where customers can personalize t-shirts. It also introduces a new checkout counter with self-checkout kiosks accessible from all sides, streamlining the purchase process. Technology plays a key role with LED screens at the checkout and various sales areas, enhancing the brand's dynamic identity through visuals and messages. Additionally, The Garden of Rockstars, an outdoor installation, adds a surprising and mysterious visual experience, connecting music and fashion to the store's overall identity.

As a novelty, the store features an experimental space -Custom Lab- distinguished by its lighting and materials, where customers can personalize their t-shirts with different designs. Another interesting element, designed to streamline the purchasing process, is the new checkout counter that incorporates self-checkout kiosks and, like an island, can be accessed from all sides.
Noteworthy is the store's technology, embodied in LED screens located at the checkout area and in various sales sections, defining the brand's identity elements and enhancing its dynamism through images and communication messages.
Finally, with a nod to the world of music and fashion, The Garden of Rockstars, an outdoor installation, surprising and mysterious, will create a visual experience as another element of the store's identity.