Located on Oxford Street, one of London’s most vibrant shopping destinations, Bershka unveils its flagship store of the year at the corner of a historic building. Spanning 1245 m² across three floors, the store showcases collections from Bershka, MAN, and BSK, offering a dynamic shopping experience in the heart of the city.

The store integrates brutalist architecture with exposed structural elements like concrete beams and pillars. The product display modules, changing in materiality across sections, provide a light contrast to the space's raw, industrial character.

A stunning LED screen installation on the facade, created by American artist Ezra Miller, connects the two store levels and draws visitors inside. The store features neutral materials to highlight the colorful products, with large wooden and steel "ingot" structures on each floor to facilitate the shopping process. Custom LED lighting creates a warm, inviting atmosphere that enhances the customer experience.